| Erklärung - Déclaration - Dichiarazione - Declaration |
| Declaration and Directives |
| Directives html |
| Text integral |
| Directive 1.1: The search for truth |
| Directive 2.1: Freedom of information |
| Directive 2.2: Multiple viewpoints |
| Directive 2.3: Distinction between information and opinion |
| Directive 2.4: Public function |
| Directive 2.5: Exclusivity contracts |
| Directive 3.1: Treatment of sources |
| Directive 3.2: Press releases |
| Directive 3.3: Archive documents |
| Directive 3.4: Illustrations |
| Directive 3.5: Reconstructions |
| Directive 3.6: Montages |
| Directive 3.7: Surveys |
| Directive 3.8: Right to be heard against grave accusations |
| Directive 4.1: Concealing professional identity |
| Directive 4.2: Covert research |
| Directive 4.3: Payment for information |
| Directive 4.4: Embargoes |
| Directive 4.5: Interviews |
| Directive 4.6: Research |
| Directive 4.7: Plagiarism |
| Directive 5.1: Duty to rectify |
| Directive 5.2: Readers' letters |
| Directive 6.1: Editorial secrecy |
| Directive 6.2: Exceptions to press immunity |
| Directive 7.1: Protection of privacy |
| Directive 7.2: People in distress |
| Directive 7.3: Celebrities |
| Directive 7.4: Children |
| Directive 7.5: Presumption of innocence |
| Directive 7.6: Citing names |
| Directive 7.7: Legal discharge, shelving and acquittal |
| Directive 7.8: Sex offences |
| Directive 7.9: Suicide |
| Directive 7.10: Images of war, conflict and celebrities |
| Directive 8.1: Respect for human dignity |
| Directive 8.2: Prohibition of discrimination |
| Directive 8.3: Protection of victims |
| Directive 8.4: Images of war and conflict |
| Directive 8.5: Images of accidents, catastrophes and crimes |
| Directive 9.1: Independence |
| Directive 10.2: Sponsoring, coupling of editorial reports an advertising |
| Directive 10.3: Lifestyle reports, naming brands and products |
| Directive 10.4: Deceptive stories |
| Directive 10.5: Advertising boycotts |
| Directive a.1: Leaks |
| Directive a.2: Privately-owned companies |
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Schweizer Presserat - Conseil suisse de la presse - Consiglio svizzera della stampa > Erklärung - Déclaration - Dichiarazione - Declaration > Declaration and Directives > Directives html
Directive 10.2: Sponsoring, coupling of editorial reports an advertising
The name of the sponsor must be transparent when media reports are sponsored; and the freedom of the media in regard to choice and handling of the subject must be respected. Editorial reports that simply serve to promote the sponsor are not permitted.
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