| Erklärung - Déclaration - Dichiarazione - Declaration |
| Declaration and Directives |
| Directives html |
| Text integral |
| Directive 1.1: The search for truth |
| Directive 2.1: Freedom of information |
| Directive 2.2: Multiple viewpoints |
| Directive 2.3: Distinction between information and opinion |
| Directive 2.4: Public function |
| Directive 2.5: Exclusivity contracts |
| Directive 3.1: Treatment of sources |
| Directive 3.2: Press releases |
| Directive 3.3: Archive documents |
| Directive 3.4: Illustrations |
| Directive 3.5: Reconstructions |
| Directive 3.6: Montages |
| Directive 3.7: Surveys |
| Directive 3.8: Right to be heard against grave accusations |
| Directive 4.1: Concealing professional identity |
| Directive 4.2: Covert research |
| Directive 4.3: Payment for information |
| Directive 4.4: Embargoes |
| Directive 4.5: Interviews |
| Directive 4.6: Research |
| Directive 4.7: Plagiarism |
| Directive 5.1: Duty to rectify |
| Directive 5.2: Readers' letters |
| Directive 6.1: Editorial secrecy |
| Directive 6.2: Exceptions to press immunity |
| Directive 7.1: Protection of privacy |
| Directive 7.2: People in distress |
| Directive 7.3: Celebrities |
| Directive 7.4: Children |
| Directive 7.5: Presumption of innocence |
| Directive 7.6: Citing names |
| Directive 7.7: Legal discharge, shelving and acquittal |
| Directive 7.8: Sex offences |
| Directive 7.9: Suicide |
| Directive 7.10: Images of war, conflict and celebrities |
| Directive 8.1: Respect for human dignity |
| Directive 8.2: Prohibition of discrimination |
| Directive 8.3: Protection of victims |
| Directive 8.4: Images of war and conflict |
| Directive 8.5: Images of accidents, catastrophes and crimes |
| Directive 9.1: Independence |
| Directive 10.2: Sponsoring, coupling of editorial reports an advertising |
| Directive 10.3: Lifestyle reports, naming brands and products |
| Directive 10.4: Deceptive stories |
| Directive 10.5: Advertising boycotts |
| Directive a.1: Leaks |
| Directive a.2: Privately-owned companies |
| Reglement - Règlement - Regolamento |
| Stellungnahmen - Prises de position - Prese di posizione |
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Schweizer Presserat - Conseil suisse de la presse - Consiglio svizzera della stampa > Erklärung - Déclaration - Dichiarazione - Declaration > Declaration and Directives > Directives html
Directive 10.3: Lifestyle reports, naming brands and products
The freedom of the editorial staff in choosing themes in the areas of lifestyle and consumer advice is to be respected. Professional ethics in these areas cover both reports on consumer goods and services.
An uncritical or too positive presentation of consumer goods, a mentioning of goods and services which is more frequent than necessary and a blatant reproduction of advertising slogans in the editorial sections of the media endangers the credibility of the media and journalists.
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